It’s becoming more and more apparent to me how important the 5 Decisions are. As customers gain more visibility and knowledge and pay more attention to who they give their money to, the decisions to Believe, Clarity of Purpose, Be Real, Be There and Say Sorry are cutting across all industries.
This rang true for me when I presented at the American Marketing Group’s Got Talent! conference in Boca Raton last month. As we all know, the travel industry is being hit hard in this economic downturn. Airlines are “nickel and diming” their customers. Hotels, resorts, and cruises are scrambling to attract customers and minimize/address any negative online feedback. People who used to look forward to summer trips are now taking “stay-cations” or not taking time off at all.
So what’s an industry to do? My workshop presentation resonated deeply with the attendees. It offered them a way to hold a mirror, take a moment and look internally at how they operate in order to offer a better customer experience.
And now, I’d like to share that presentation with you. It includes an audit you can download and use as a tool to help your company. Here’s the link. Go through the presentation, print the audit and do the exercises. I’m just an email away if you have any questions.
